Tibili offers artisanal plant-based meat products for health-conscious hosts who love entertaining and want to serve a meat-like experience, without the actual ingredients of meat. Unapologetic about making healthy food delicious, their philosophy is rooted in the belief that nutritious food can be just as satisfying, proving that healthy eating does not have to mean compromising on flavour.

The visual brand strategy is centered on moving away from the hype of the “meat” experience and returning to the good old days of natural goodness. Drawing inspiration from the vintage era, rich storytelling, and the bold aesthetics of the ’50s, it evokes a sense of a high-quality craftsmanship experience. This approach ensures meat lovers can still be delightfully surprised by bold, satisfying flavours, without compromise, just great taste, while health-conscious eaters feel truly included.