Hi, I'm
VERONICA
HENG
You can think of me as your partner in transforming a creative vision into something truly magical. I’m dedicated to helping reimagine visual experiences that spark joy and embrace their unapologetic uniqueness. My mission is to create the perfect balance between clever and playful, bold and refined. I believe that a brand’s experience is far bigger than just a logo, and every touchpoint should spark a connection and leave a lasting impression. My goal is to help brands uncover their true personality and bring it to life in ways that are anything but ordinary.
BEHIND THE creative DESIGNER
I’m fueled by people who are ready to redefine and strategically grow their brand’s influence. I thrive working with people who are bold, curious, creative, and open to pushing boundaries.
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Behind every design I create is a foundation rooted in strategic insight and thoughtful brand visuals. This approach allows me to elevate a brand’s aesthetic, build recognition within its industry, and create impactful experiences for the ideal audience it’s meant to serve.
OKAY OKAY -
BEFORE WE CHAT,
LET ME SHARE MY LITTLE STORY
"PICASSO, I LIKE IT!" was definitely not what my mom said when I turned our walls into my canvas as a kid. With my crayon in hand, I saw endless possibilities where she saw a mess. She became my eraser, wiping them clean, only for me to start again right beside her. It became our little cycle, igniting the creative spark that led me to attend a fine art school to nurture my passion. There, I discovered my love for digital design, which naturally led me to pursue a graphic design career in college.
With a degree in Graphic & Communication Design and years of experience at design companies, I truly discovered my passion for branding. Bringing creative visions to life and collaborating with like-minded people who shared my values reinforced the power of strategy-driven design. Now, my canvas is digital, and no eraser is needed; I've been loving it ever since.
LET'S GET CLOSE AND PERSONAL
DOODLING
I embrace the simple pleasures that bring me joy—creative doodling without a plan, strolling with my Shih-Poo, sipping an overpriced latte with a croissant, and escaping on spontaneous weekend getaways. These little moments fuel my creativity and remind me of the magic in everyday life.
MY POV
FORM FOLLOWS FUNCTION
Great design isn’t just about aesthetics—it’s about working well. "Form Follows Function" is my trusty reminder that design should always do its job first. When function leads, beauty follows naturally. Simplicity, clarity, and usability—that’s the sweet spot.
KEEP IT SIMPLE SILLY
Embracing the art of "Keep It Simple, Silly"—simplicity brings clarity. In design and branding, clarity is king, and simplicity always wins. When refining a vision, my golden rule is: "When in doubt, keep it simple, silly!"
COLLABORATION SPARKS MAGIC
Design isn’t just my career—it’s my calling! I thrive in bringing ideas to life and teaming up with passionate, like-minded creatives. The best part? Bouncing ideas, sharing energy, and pushing boundaries together. Because when creativity clicks and vision aligns—that’s when the real magic happens!