
VERONICA HENG
Creative Direction
& Design
I help brands create magic, but I’m no magician. I transform creative solutions into reimagined design and experiences that makes them shine.





STEP RIGHT UP TO MY PLAYGROUND
WHERE BRAND MAGIC MEET -






REDEFINED
STRATEGY
Hi, I’m Veronica, your creative designer. I'm all about turning creative challenges into solutions - and solutions into brand magic! Specializing in culture, luxury, beauty, retail, and hospitality, I blend strategy, creativity, user experience, and a touch of magic to build visuals that truly captivate the ideal audience and spark a lasting impact.
FEATURED WORK
Take a look at some of the transformations I've had the pleasure of making magic happen.
NOURISH BY NATURE
FOXXTAIL
Amaranth Beauty & Health
Brand Strategy, Visual Identity, Creative Direction, Packaging, Website Design, Social Templates

OH
HONEY
HONEY
HONIBE
Honey Based Supplements​
Brand Strategy, Brand Voice, Creative Direction, Packaging, Website Design

NICE TO MEAT
YOU
TIBILI
Plant-based Artisanal Salami
Brand Strategy, Visual Identity, Creative Direction, Copywriting, Packaging, Print Collateral, Website Design


FINE SPACE FOR CREATIVE MINDS
MONET STUDIOS
Rental Space Studio
Brand Strategy, Visual Identity, Brand Guidelines, Creative Direction, Print Collateral, Web Design, Email Marketing, Social Templates, Photo Direction


LOOKING FOR A
SIDE PIECE
PELMEN
Perogies
Creative Direction, Brand Voice, Copywriting, Print Collateral, Web Design, Social Templates
​

VYBE YOUR LIFE
VYBE LIFE
Wellness Mobile Application
Brand Strategy, Creative Direction, UX/UI Design, Web Design
ORANGE YOU GLAD
PRIVATE FINANCIAL BANK
E-Learning Experience
Creative Direction, UX/UI Design


ENTER
THE FORBIDDEN
UNIT 15
Luxury Cannabis
Brand Strategy, Visual Identity, Brand Guidelines, Creative Direction, Packaging, Print Collateral, Web Design
​