Foxxtail created its serums with the belief that true rejuvenation starts from within, fostering a deep connection to nature. Each product is formulated with soothing, effective ingredients, like nutrient-rich oil from the amaranth plant, free from harsh chemicals and alcohol. 
 
The creative vision was to develop a brand platform inspired by the intertwining of the divine womanhood and the natural essence of the amaranth plant, using earthy tones and textures to reflect a raw, authentic beauty. This approach celebrates nature, cultivates a mindful state of being, and deepens the restoration to the body, helping people embody their beauty again, inside and out.